Guides

Journal

What is worth knowing before you commission a shoot — and how to get the most out of a property.

August 6, 2026
Photos or Video—What Does Your Property Really Need?
Not every property needs a video, and not every video pays for itself. How do you decide without paying for something you won't use?
August 6, 2026
Why Does "The Hour After Sunset" Sell Projects?
A twenty-minute window each day—and it can’t be recreated. That’s why almost every real estate project that looks upscale is photographed at precisely that time.
August 6, 2026
What Factors Affect the Price of Real Estate Photography?
Why can the same apartment cost 900 shekels or 2,000? Eight factors that determine the price—and which ones are actually within your control.
August 6, 2026
Why Do Windows Look Blown Out in Photos—and How Can You Fix It?
Either you see the room and the window as white, or you see the view and the room as black. It's not a matter of which camera is better—it's a physical limitation, and there is a solution.
August 6, 2026
How many photos do you really need for an apartment listing?
More photos aren't necessarily better. Here's the number that works based on the property's size, and why a listing with eight photos loses out to one with twenty.
July 29, 2026
How to Prepare an Apartment for Photography: Light First
What actually matters when preparing an apartment for photography: why an open curtain beats any camera setting, and what to tidy before the shoot.